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- CLICK! : THE AMAZING STORY OF INDIA'S ECOMMERCE BOOM AND WHERE IT'S HEADED
DetailsA sharp study of the evolution and increasing dominance of the e-commerce sector in India. Groceries, furniture, clothes, shoes, gadgets, books, transport for short journeys and long, not to mention shared ones-our lives today are lived online. For a population with severe trust-issues with online payments, the way Indian consumers have embraced e-commerce in the past few years has been phenomenal. And what of the future? The e-commerce landscape may be bursting with players peddling doorstep deliveries of every conceivable product and service, but there is much to be read between the lines.Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, RedBus, InMobi, Paytm-what were the business models of these home-grown businesses when they began? What were the innovations and strategies that paid off for them? And is the mobile phone really the future of the industry? Stories-both inspirational and cautionary, of online pricing discount wars and government regulations, phenomenal success and abject failure-rub shoulders with some incisive analysis and clear-eyed crystal-ball gazing to make Click! an essential read on one of the most discussed subjects today.ABOUT THE AUTHORS: Komal Bhanver, Jagmohan BhanverJagmohan S. Bhanver is an executive coach to CEOs and board members of various organizations. He is the author of three best-selling nonfiction titles (including Nadella: The Changing Face of Microsoft and Pichai: The Future of Google, both published by Hachette India) and a novel. He has also written for several TV shows and is in the process of finalizing a movie script.A management graduate, Komal Bhanver began her career in the IT industry. After working with companies like Tata Infotech (now part of TCS) and i-flex solutions (now known as Oracle Financial Services and Software), she decided to take a sabbatical to raise her children. She lives in Mumbai with her husband, two children and a pet Labrador.
SKU Code PRK B 2869 Weight in Kg 0.1600 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9789351950271 Author Name Jagmohan Bhanver & Komal Bhanver Publisher Name Hachette India