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- GOOD STRATEGY - BAD STRATEGY : THE DIFFERENCE AND WHY IT MATTERS
DetailsThe Difference and Why It MattersEven though everyone is talking about it, there is no concept in business today more muddled than strategy. Richard Rumelt, described by McKinsey Quarterly as a giant in the field of strategy and strategys strategist, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.Rumelt dispels popular misconceptions about strategy-such as confusing it with ambitions,visions or financial goals-by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability-and this is his long-awaited tour de force.ABOUT THE AUTHOR: Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
SKU Code PRK B 2883 Weight in Kg 0.1000 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9781781251546 Author Name Richard Rumelt Publisher Name Hachette Publisher