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- PERENNIAL SELLER : THE ART OF MAKING AND MARKETING WORK THAT LASTS
DetailsClassic.Evergreen.Cult.Backlist.We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they dont go viral?Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesnt have to be a fluke or just a matter of luck.In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last.Featuring interviews with some of the worlds greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mind-set and approach we can all adopt to make and market a classic work.ABOUT THE AUTHOR: RYAN HOLIDAY is the bestselling author of Trust Me, Im Lying; The Obstacle Is the Way; Ego Is the Enemy; and other books about marketing, culture, and the human condition. His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company.His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest AUTHORS in the world. He lives in Austin, Texas.
SKU Code PRK B 6479 Weight in Kg 0.2000 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9781781257661 Author Name Ryan Holiday Publisher Name PROFILE