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- THE HEART OF STORY : CONNECT, ENGAGE AND INFLUENCE YOUR AUDIENCE CREATIVELY
DetailsMost messages and value-points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved. The answer lie in using the dynamics of old-fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear-cut, scientific and neuro-psychological reasons for its success and long-term impact on business conversations. ABOUT THE AUTHOR: Raju Mandhyan is a Cross-Cultural Leadership Coach, Workplace Learning Professional and a Keynote Speaker. He has written four other books on communication skills, business leadership and engagement. His work is inspired by the disciplines of Appreciative Inquiry, Open Space Technology and Neuro-Linguistic Programming. He has lived and worked in three different cultures-Indian, American and Filipino. He now lives and works out of the Philippines.
SKU Code PRK B 2108 Weight in Kg 0.3600 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9789386450142 Author Name RAJU MANDHYAN Publisher Name EMBASSY BOOKS