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- THE OBSTACLE IS THE WAY : THE ANCIENT ART OF TURNING ADVERSITY TO ADVANTAGE
DetailsThe Obstacle is the Way: The Timeless Art of Turning Adversity to AdvantageWe give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling modern Machiavelli Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, its time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - its also potentially generating publicity. The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.ABOUT THE AUTHOR: Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney, and worked on the publicity campaign for Tim Ferrisss The 4-Hour Work Week. After dropping out of college at nineteen, he went on to advise bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel and his strategies are used as case studies by Twitter, YouTube and Google. His first book, Trust Me Im Lying was a Wall Street Journal bestseller. He currently lives in New Orleans.
SKU Code PRK B 2535 Weight in Kg 0.2800 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9781781251485 Author Name RYAN HOLIDAY Publisher Name HACHETTE