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- THE ULTIMATE COMPETITIVE ADVANTAGE - Why your people make all the difference and the 6 practices you need to engage them. A FranklinCovey Title.
DetailsPeople are what sustain-or ruin-your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. In The Ultimate Competitive Advantage, Franklin Covey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people. When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest.From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people. Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.ABOUT THE AUTHORS :SHAWN D MOON is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company's U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.SUE DATHE-DOUGLASS serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.LAVLEEN RAHEJA has been coaching many business leaders in the Industry on Strategy, Execution, Leadership and Personal and interpersonal effectiveness. Lavleen is also a Board Member of the FranklinCovey's Global Red Wood Council. He is an eminent speaker and is on panel with renowned associations across India and Internationally. He is rated as one of the best speakers and facilitators in his field. He is also a certified assessor of trainers.FOREWORD BY: SEAN COVEY. Sean Covey is President of FranklinCovey Education. Sean has led the development of most of FranklinCovey's organizational offerings, including: Focus, Leadership, The 4 Disciplines of Execution, The Leader in Me, and The 7 Habits of Highly Effective People. Sean oversees all of Franklin Covey's International partnerships which cover over 140 countries. He is a New York Times best selling author and has written several books, including The 6 Most Important Decisions You'll Ever Make, The 7 Habits of Happy Kids, and The 7 Habits of Highly Effective Teens, which has been translated into 20 languages and sold over 4 million copies worldwide.
SKU Code PRK B 4464 Weight in Kg 0.2500 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9788183226936 Author Name SHAWN D MOON, SUE DATHE- DOUGLES & LAVLEEN RAHEJA. Foreword by SEAN COVEY. Publisher Name MANJUL PUBLISHING HOUSE