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Advertising Management - Gurinder Kaur Kochhar

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PBI B 9
Regular Price ₹1,195.00 Special Price ₹1,015.00

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Hardbound; Publishing Year: 2016; 2020; ISBN-10: 9382252797; 312 Pages

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Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the Marketer to pay for message placement. It has long been viewed as a Method of Mass Promotion in that a single message can reach a large number of people. Advertising Management is intended to benefit the Practitioners and the laymen alike and it will prove useful to all concerned in promoting healthy and Creative Advertising Management. Advertising consists of those activities, by which usual and oral messages are to selected public for the purpose of informing and influencing them to by the products or services or to act or to the Inclined favourably towards ideas, persons, trademarks or Institutions featured, today, Advertising has assumed another vital dimension. It has become the main stay of the media. The book is very much useful for the Students, Faculty and Marketing Professionals. All the facts have been discussed in a very easy way and detail. 

CONTENTS: 
Preface; 
Introduction; 
Advertising Industry; 
Marketing through Advertising; 
Brand Management; 
Marketing Promotions and Sales; 
Advertising and Customer Behaviour; 
Advertising Agency and Billing Management; 
The Development of the Modem Agency; 
Customer Behaviour and Market Management; 
The Economic Analysis of Advertising; 
Media Selection and Advertising Management, 
e-marketing Vs. Traditional Marketing; 
Principles of Market Segmentation; 
Index. 

ABOUT THE AUTHORS: Gurinder Kaur Kochhar was born in Delhi on 2nd April, 1987. She did her B.Com (Hons) from Hansraj College, University of Delhi and thereafter Masters in Commerce from University of Delhi. She has also completed her B.Ed. from University of Delhi. Apart from Teaching assignments in various Colleges of Delhi, she has worked as an adhoc Lecturer in the Department of Commerce in Mata Sundri College for Women, Delhi. She was also a visiting Lecturer in Commerce Department of Sri Guru Tegh Bahadur Khalsa College, Delhi. 

She has presented a number of articles and research papers for the edited volumes and journals of National and International repute. Her research interest include, Management, Commerce, Advertising and Finance.
More Information
SKU Code PBI B 9
Weight in Kg 0.500000
Dispatch Period in Days 3
Brand Bookwomb
ISBN No. 9789382252795
Author Name Gurinder Kaur Kochhar
Publisher Name Pacific Books International
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