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- BECOMING STEVE JOBS : How a Reckless Upstart Become a Visionary Leader
DetailsBecoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others.In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.ABOUT THE AUTHORS:BRENT SCHLENDER, 58 years old, is one of the `graybeards` of Silicon Valley journalism, having covered the digital revolution almost since it`s inception, including 10 years at The Wall Street Journal, and two decades as FORTUNE`s lead technology writer. He has won numerous writing awards, and in 2010 was named a `Silicon Valley Visionary` by SD Forum, the software industry`s international trade association.RICK TETZELI is executive editor of Fast Company. He was Managing Editor of Entertainment Weekly, and Deputy Editor of Fortune. He lives in Brooklyn with his wife, Mari, and their three children.
SKU Code PRK B 3884 Weight in Kg 0.3600 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9781444762013 Author Name Brent Schlender & Rick Tetzeli Publisher Name HODDER & STOUGHTON