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BEYOND HARVARD : ALL NEW STREET SMARTS FROM THE WORLD OF MARK H McCORMACK

Name: BEYOND HARVARD : ALL NEW STREET SMARTS FROM THE WORLD OF MARK H McCORMACK
SKU: PRK B 2747
Price: 359.00 INR
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Author:

MARK H. MCCORMACK

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Paperback

Seller : Bookwomb

Chennai,IN

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PRK B 2747

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Paperback;

Language: English;

ISBN-10: 1788160169;

ISBN-13: 978-1788160162

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The publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business.

McCormack died in 2003, but his legacy and business philosophy live on. What They Can't Teach You at Harvard Business School celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike.

From advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with McCormack could change forever the way you do business - and live your life.

Learn from the outside-the-box thinking that encouraged a nervous Wimbledon committee to sign up to IMG-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success.

What They Can't Teach You at Harvard Business School is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.......

TABLE OF CONTENTS:

PART ONE : People and Relationships

1.Building Relationships

2.Motivating and Engaging

3.People Smarts in Action

PART TWO : Negotiation

4.Preparing to Negotiate

5.Makint it Happen

6.Thinking Outside the Box

PART THREE : Growing a Business

7.Setting Culture and Values

8.Joining the Dots

9.The Entrepreneurial Spirit

ABOUT THE AUTHOR: Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities.

The Books written by him are :-

Arnie: The Evolution of a Legend;

What They Don't Teach You at Harvard Business School: Notes From A Street-Smart Executive;

The Terrible Truth About Lawyers: How Lawyers Really Work and How to Deal With Them Successfully;

What They Still Don't Teach You at Harvard Business School;

The 110% Solution;

Hit the Ground Running: Executive Guide to Insider's Travel;

McCormack on Negotiating;

McCormack on Selling;

McCormack on Managing;

McCormack on Communicating;

Getting Results for Dummies: Get Organized, Stay Focused, and Get Things Done!;

Staying Street Smart in the Internet Age;

The World of Professional Golf

More Information

More Information
SKU Code	PRK B 2747
Weight in Kg	0.070000
Dispatch Period in Days	3
Brand	Bookwomb
ISBN No.	9781788160162
Author Name	MARK H. MCCORMACK
Publisher Name	Hachette Book India