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THE ART OF INNOVATION : LESSONS IN CREATIVITY FROM IDEO - AMERICA'S LEADING DESIGN FIRM
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Seller : Bookwomb
Chennai,IN
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Availability: In stock
SKU:
PRK B 6500
Regular Price
₹399.00
Special Price
₹359.00
Save: 40.00 Discount: 10.03%
Book: Art Of Innovation;
Author: Tom Kelley, Jonathan Littman,
ISBN-13: 9781781256145;
Binding: Paperback;
Publishing Date: 2016;
Publisher: Profile Books Ltd.;
Language: English
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There isnt a business that doesnt want to be more creative in its thinking, products and processes.
In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun.
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries...
ABOUT THE AUTHOR: Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
| SKU Code | PRK B 6500 |
|---|---|
| Weight in Kg | 0.200000 |
| Dispatch Period in Days | 3 |
| Brand | Bookwomb |
| ISBN No. | 9781781256145 |
| Author Name | Tom Kelley |
| Publisher Name | Profile Books Ltd |
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