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- THE ART OF CHOOSING
DetailsWe may think we know our own minds, but the forces that influence our choices are many, varied, and often surprising. Most of those forces affect us without our knowledge, and they do not necessarily operate in our best interests.How can we minimize the influence of such powerful factors, including bias and culture? Is it possible to re-train our intuition? How do we balance the competing forces of gut and reason to make better decisions?The Art of Choosing answers these questions and raises many more.If you are dubious and equivocal about the choices that lie ahead, The Art of Choosing is your effortless choice to make the right decisions in life. After a meticulous research on many disciplines like psychology, economics, culture, marketing and management, the book presents many real-life scenarios. People stumble upon their choices and tend to make decisions that are not in their best interests. This book reveals the forces that drive one's choices, the impact of a choice on one's endeavor, the challenges encountered in decision-making and the key to making the right decisions. Our life is encrusted with plentitude of choices in every turn. The author explains a jam experiment, which discloses that the more choices we have, the less likely we are to be inclined to one. This holds good even for retirement saving schemes. The author emphasizes that culture has a role to play in our choices. While Americans feel brushing teeth and snoozing the alarm are choices to make, Japanese folks treat it more like a routine. Orthodox people that abide by many rules are more optimistic and hopeful in comparison to atheists because of their belief in a supreme power. The Art of Choosing helps readers to understand many such cases that people can relate to in their daily lives. This book was published on 7th July, 2011 by Abacus and is now available in paperback. This ground-breaking piece of work was shortlisted for 2010 Financial Times And Goldman Sachs Business Book of The Year Award.ABOUT THE AUTHOR: Iyengar was born in Toronto, Ontario, Canada. Her parents were Sikh immigrants from Delhi, India. As a child, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration. By the age of nine, she could no longer read. By the age of sixteen, she was completely blind, although able to perceive light. She remains blind as an adult. Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. Two-time TED mainstage speaker. In 2011, included as part of the -Thinkers 50 -for the Best Business Thinkers in the World.
SKU Code PRK B 33 Weight in Kg 0.1000 Brand Bookwomb Dispatch Period in Days 3 ISBN No. 9780349121420 Author Name SHEENA IYENGAR Publisher Name Abacus Software