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Entrepreneurship And Management Of Small Business by Dr.V Balu FOR MBA STUDENTS MADRAS UNIVERSITY

Name: Entrepreneurship And Management Of Small Business by Dr.V Balu FOR MBA STUDENTS MADRAS UNIVERSITY
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Dr.V Balu

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Used Book, GOOD Condition,

Binding: Paperback;

No. of Pages: 559 pages;

Year: 2001-2004;

Publisher: Sri Venkateswara Publications;

Language: English

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Entrepreneurship And Management Of Small Business by Dr.V Balu FOR MBA STUDENTS OF MADRAS UNIVERSITY Full and Part Time - Regular and Correspondence - W.E.F.2000-2001.

The concept of entrepreneurship and its theory have evolved over more than 2 centuries. In the beginning the attitude of classical economists was very cold towards the use of this term or towards its role in economic theory. Boulding writes that in classical economics the "firm is a shadowy equity, and the entrepreneurs evern shadowied... or at least shady when is not shadowy". Besides, the classical economists discussed Economics under the condition of perfect condition and thus they were of the opinion: "Why bother at with the entrepreneur or his remuneration since in the long run and under perfect competition he is going to disappear or at least be changed into a sort of general manager?" It is only in recent years, that the role of an entrepreneur has been of very great significance and both developed and underdeveloped countries have felt his need in shaping industrial growth and economic development.

The development of modern small scale industries has been one of the most significant and characteristic features of industrial development in India. The sector has stimulated economic activity of a far-reaching magnitude. IN the post-liberalisation the Indian Economy has started opening out. The Government at the Centre has moved with refreshing speed and decisiveness to bring about structural changes in the economy. The adjustment in the exchange value of the rupee, though painful, was perhaps inevitable in the circumstances. The changes in the industrial policy werein keeping with the times and were widely welcomed. The process is irreversible, and is bound to gather momentum in the days to come.

Small Scale Industry is widely recognised as a powerful instrument for socio-economic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that, the development of these industries would create broader employment opportunities, assist in entrepreneurship and skills development, and ensure better use of scarce financial resources and appropriate technology. Furthermore they can play a main role in achievement of national economic and socio-political objectives.

Among other things, this book has been written for MBA students covering the entire syllabus and designed in question and answer form. I am happy to place this book in the hands of MBA students and staff for their continuous encouragement. I am thankful to the departments of Commerce and Management for their consistent co-operation. I thank my colleagues, Principal and the Management. - Dr.V Balu, July 2000.

CONTENTS:

1.The Entrepreneur - Definition - Characteristics of successful entrepreneur - Entrepreneurial scene in India: Analysis of entrepreneurial growth in different communities. Case histories of successfully entrepreneurs. Identification of potential entrepreneurs.

2.Development and Training of Entrepreneur - Cultural and Social environment in promoting entrepreneurship - Entrepreneurial environment. Checklist for organising and operating small business - Entrepreneur and Business Executive personnel administration and Management Development.

3.Small Scale Industries - Definition - Classification of Small Industries - the significance in The Indian Economy - Problems and possibilities of ancillary industries - Sickness in Small Scale Industries - Causes and Remedies. Organisation structure and plant location of small scale industries. Planning for production and inventory project counselling and technical feasibility.

4.Capital structure and working capital: Financial appraisal of new project. Role of Banks - Credit appraisal by banks. Institutional Finance to Small Scale Industries - Incentives - Institutional arrangement and encouragement of entrepreneurship.

5.Marketing Feasibility - New product ideas and evaluation - Marketing methods - pricing policy and distribution channels - Exports problems of Small Scale Units. Model Question Papers.

ABOUT THE AUTHOR: Dr.V Balu, M A, M Com, M Phil, MBA, PGDHRM, Ph.D, Reader, Department of Commerce, Dhanraj Baid Jain College, Thorapakkam, Chennai-600 096.

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